Bookshop
Open in tool →Chestnut and forest on cream read like a cloth-bound spine; the palette recedes so covers and type do the talking.
Color
#2d231f
#2d231f
hex
#2d231frgb
rgb(45, 35, 31)hsl
hsl(17, 18%, 15%)oklch
oklch(0.266 0.017 42.9)Closest name: Bitter Liquorice (#262926)Relative luminance 0.0186
Colors that go with #2d231f
Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #2d231f without the hard edge of pure #000.
Amber #ffbf00
shippedAmber is paired with #2d231f in 18 real palettes, including McDonald's's brand system and Wikipedia's brand system, as the lead colour.
Blue #0000ff
shipped23 real palettes, including Readymag's brand system and Headspace's brand system put Blue beside #2d231f, as the supporting colour.
Blue Violet #8a2be2
shippedBlue Violet is paired with #2d231f in 9 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour.
Blush Pink #e8b4b8
shipped7 real palettes, including Graphite Mono and Blush put Blush Pink beside #2d231f, as the accent.
Brown #a52a2a
shipped5 real palettes, including Typewriter and Woodsmoke put Brown beside #2d231f, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #2d231f in 6 real palettes, including Kiln and Chalkboard, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #2d231f: 10 real palettes, including SoFi's brand system and Paper & Pine, as the supporting colour.
Real palettes that use #2d231f
Tints & shades
Harmonies
Contrast
| #2d231f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 15.31:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.37:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #2d231f as the background.
Brands using this color
- New Balanceaccent · #2b2419 · Δ1.301
- Cursortext · #26251e · Δ1.517
- Todoisttext · #25221e · Δ1.656
- Chevroletprimary · #262626 · Δ1.717
- Chevrolettext · #262626 · Δ1.717
- Cloudflaretext · #262626 · Δ1.717
- Obsidiantext · #262626 · Δ1.717
- Sveltetext · #262626 · Δ1.717
- Retoolprimary · #242424 · Δ1.808
- Superhumantext · #292827 · Δ1.862
- Readymagtext · #282828 · Δ1.997
- YouTubesecondary · #282828 · Δ1.997
Palettes built around it
Wellness
Open in tool →Sage and terracotta feel natural and calm — the anti-hospital palette for wellbeing brands.
Cider
Open in tool →Rust, honey and a moss green on cream — the orchard palette; the green keeps it from being all one temperature.
Clay & Linen
Open in tool →Terracotta, stone and olive on linen — the earth-tone default for ceramics, skincare and anything hand-made.
Desert Road
Open in tool →Sandstone and sand with a deep teal — the one cool note makes the warm colours look intentional rather than beige.
Kiln
Open in tool →Fired clay and ash on a dark umber — the earthy dark mode; warm enough that the dark surface reads as material, not void.
Darkroom
Open in tool →Sepia, faded ochre and a teal shadow on aged paper — the photograph-in-a-drawer palette, tuned so it still passes AA.
Mid-Century
Open in tool →Tangerine, teal and mustard on cream — the 1960s lounge trio, one of the few retro palettes with real hue contrast.
Sepia Mono
Open in tool →A single warm brown from espresso to oat — the sepia scale as a working palette, not a filter.
Oatmeal
Open in tool →Four warm greys from bark to oat — the neutral palette that photographs well and never argues with a product shot.
Greige
Open in tool →Grey-beige with a hint of olive — the interior-design neutral; the olive accent is the only thing that isn't a shade of nothing.
Fonts for this mood
#2d231f reads as warm, muted, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #2d231f
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #2d231f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/2d231f-c4ac9c-62cbb6-2d291f-f1e9eb?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md