Color

#2986ff

#2986ff
hex#2986ff
rgbrgb(41, 134, 255)
hslhsl(214, 100%, 58%)
oklchoklch(0.633 0.199 257.2)
Closest name: Azure (#007fff)Relative luminance 0.2474

Colors that go with #2986ff

Charcoal, Red and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ffa229

#29f1ff · #3729ff

#ff2986 · #86ff29

Split-complementary

Open in tool →

#ff3729 · #f1ff29

#ff29f1 · #ffa229 · #29ff37

Contrast

#2986ff as textRatioAAAA largeAAAFix
Aaon white
3.53:1failpassfail
  • AA: use #006cfa as the text (4.64:1)
  • AAA: use #0052bd as the text (7.14:1)
  • AA: or shift the background to #212121 (4.56:1)
Aaon black
5.95:1passpassfail
  • AAA: use #4797ff as the text (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #2986ff as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#2986ff reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #2986ff
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #2986ff and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/2986ff-9ca9c4-df5a4e-1f1f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md