Color

#296ebc

#296ebc
hex#296ebc
rgbrgb(41, 110, 188)
hslhsl(212, 64%, 45%)
oklchoklch(0.536 0.14 254.1)
Closest name: Campanula (#3473b7)Relative luminance 0.1525

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bc7829

#29b7bc · #2e29bc

#bc296e · #6ebc29

Split-complementary

Open in tool →

#bc2e29 · #b7bc29

#bc29b7 · #bc7829 · #29bc2e

Contrast

#296ebc as textRatioAAAA largeAAAFix
Aaon white
5.18:1passpassfail
  • AAA: use #215897 as the text (7.22:1)
Aaon black
4.05:1failpassfail
  • AA: use #2d78cd as the text (4.68:1)
  • AAA: use #609adc as the text (7.15:1)
  • AA: or shift the background to #f0f0f0 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #296ebc as the background.

Brands using this color

Fonts for this mood

#296ebc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #296ebc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #296ebc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/296ebc-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md