Open House
Open in tool →Steel blue for trust, warm gold for the sold moment — an approachable brokerage that still feels established.
Color
#296c99
#296c99
hex
#296c99rgb
rgb(41, 108, 153)hsl
hsl(204, 58%, 38%)oklch
oklch(0.51 0.098 241.9)Closest name: Chill of the Night (#256d8d)Relative luminance 0.135
Colors that go with #296c99
Charcoal, Royal Blue and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #296c99: softer than #000 and cool enough to feel like part of the same palette.
Royal Blue #4169e1
analogousshippedRoyal Blue is #296c99's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Amber #ffbf00
shippedAmber is paired with #296c99 in 7 real palettes, including Lemon Squeezy's brand system and Wired's brand system, as the lead colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #296c99: 6 real palettes, including Fintech Trust and Glacier, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with #296c99 in 11 real palettes, including Amazon's brand system and Retro Pop, as the supporting colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #296c99: 6 real palettes, including Wendy's's brand system and AT&T's brand system, as the supporting colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #296c99 in 4 real palettes, including Open House and Sapphire & Gold, as the accent.
Medium Sea Green #3cb371
shippedMedium Sea Green is paired with #296c99 in 5 real palettes, including Fintech Trust and Indigo SaaS, as the accent.
Real palettes that use #296c99
Tints & shades
Harmonies
Contrast
| #296c99 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.68:1 | pass | pass | fail |
|
Aaon black | 3.7:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #296c99 as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#296c99 reads as cool, modern. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #296c99
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #296c99 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/296c99-9cafc4-df4e5a-1f222d-e9f1f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md