Color

#296aa3

#296aa3
hex#296aa3
rgbrgb(41, 106, 163)
hslhsl(208, 60%, 40%)
oklchoklch(0.511 0.112 248.5)
Closest name: Brilliant Blue (#0075b3)Relative luminance 0.1342

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a36229

#29a39f · #292da3

#a3296a · #6aa329

Split-complementary

Open in tool →

#a3292d · #a39f29

#9f29a3 · #a36229 · #2da329

Contrast

#296aa3 as textRatioAAAA largeAAAFix
Aaon white
5.7:1passpassfail
  • AAA: use #235a8b as the text (7.22:1)
Aaon black
3.68:1failpassfail
  • AA: use #2f7abc as the text (4.63:1)
  • AAA: use #589bd5 as the text (7.06:1)
  • AA: or shift the background to #e6e6e6 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #296aa3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#296aa3 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #296aa3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #296aa3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/296aa3-9cadc4-df4e51-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md