First Snow
Open in tool →Ice blue on snow-white with a deep navy — the quietest winter palette; everything is a tint of one cold hue.
Color
#29477f
#29477f
hex
#29477frgb
rgb(41, 71, 127)hsl
hsl(219, 51%, 33%)oklch
oklch(0.405 0.101 261.7)Closest name: Assassin (#2d4f83)Relative luminance 0.0651
Colors that go with #29477f
Sea Green, Blue and Cornflower Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Sea Green #2e8b57
triadicshippedSea Green completes a triad with #29477f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Blue #0000ff
shippedBlue is paired with #29477f in 4 real palettes, including CVS's brand system and Alaska Airlines's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Cornflower Blue #6495ed
shippedCornflower Blue is paired with #29477f in 4 real palettes, including Blue Mono and Blizzard's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Crimson #dc143c
shippedCrimson is paired with #29477f in 10 real palettes, including Codecademy's brand system and Marvel's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Denim #1560bd
shippedDenim is paired with #29477f in 11 real palettes, including Hinge's brand system and Jack Daniel's's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Midnight Blue #191970
shippedMidnight Blue is paired with #29477f in 14 real palettes, including First Snow and Microsoft's brand system, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
Orange Red #ff4500
shippedOrange Red is paired with #29477f in 4 real palettes, including Tumblr's brand system and Tide's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
White Smoke #f5f5f5
neutralWhite Smoke is the surface for #29477f: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy.
Real palettes that use #29477f
Tints & shades
Harmonies
Contrast
| #29477f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 9.12:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.3:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #29477f as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#29477f reads as cool, modern. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #29477f
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #29477f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/29477f-9ca5c4-df664e-211f2d-e9f0f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md