Color

#243f5b

#243f5b
hex#243f5b
rgbrgb(36, 63, 91)
hslhsl(211, 43%, 25%)
oklchoklch(0.36 0.059 250.6)
Closest name: Capital Blue (#1a4157)Relative luminance 0.0469

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5b4124

#245a5b · #25245b

#5b243f · #3f5b24

Split-complementary

Open in tool →

#5b2524 · #5a5b24

#5b245a · #5b4124 · #245b25

Contrast

#243f5b as textRatioAAAA largeAAAFix
Aaon white
10.84:1passpasspassPasses AAA — no fix needed.
Aaon black
1.94:1failfailfail
  • AA: use #4679af as the text (4.61:1)
  • AAA: use #719ac6 as the text (7.14:1)
  • AA: or shift the background to #a8a8a8 (4.56:1)
  • AAA: or shift the background to #d1d1d1 (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #243f5b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#243f5b reads as cool, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #243f5b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #243f5b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/243f5b-9cabc4-df534e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md