Fintech Trust
Open in tool →Navy signals custody and stability; the green accent is money moving the right way. No red anywhere except errors.
Color
#243d8f
#243d8f
hex
#243d8frgb
rgb(36, 61, 143)hsl
hsl(226, 60%, 35%)oklch
oklch(0.392 0.139 266.9)Closest name: Cascade Twilight (#234893)Relative luminance 0.057
Colors that go with #243d8f
Charcoal, Steel Blue and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #243d8f: softer than #000 and cool enough to feel like part of the same palette.
Steel Blue #4682b4
analogousshippedSteel Blue is #243d8f's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Blue #0000ff
shipped5 real palettes, including Procter & Gamble's brand system and CVS's brand system put Blue beside #243d8f, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #243d8f in 12 real palettes, including Pepsi's brand system and Walgreens's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #243d8f: 15 real palettes, including Unilever's brand system and Warbyparker's brand system, as the accent.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #243d8f: 4 real palettes, including Nintendo's brand system and MLB's brand system, as the accent.
Midnight Blue #191970
shipped15 real palettes, including Fintech Trust and Blue Mono put Midnight Blue beside #243d8f, as that palette's text colour.
Orange Red #ff4500
shippedOrange Red is paired with #243d8f in 4 real palettes, including NASA's brand system and Tide's brand system, as the supporting colour.
Real palettes that use #243d8f
Tints & shades
Harmonies
Contrast
| #243d8f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 9.82:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.14:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #243d8f as the background.
Brands using this color
Palettes built around it
Sapphire & Gold
Open in tool →Deep sapphire and gold with a teal — old-money jewel tones on an ivory ground; heraldic without a crest.
Fonts for this mood
#243d8f reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #243d8f
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #243d8f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/243d8f-9ca1c4-df774e-221f2d-e9eff1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md