Color

#243d65

#243d65
hex#243d65
rgbrgb(36, 61, 101)
hslhsl(217, 47%, 27%)
oklchoklch(0.361 0.076 259.4)
Closest name: Aegean Blue (#1b416f)Relative luminance 0.0465

Colors that go with #243d65

Sea Green, Teal and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#654c24

#245e65 · #2c2465

#65243d · #3d6524

Split-complementary

Open in tool →

#652c24 · #5e6524

#65245e · #654c24 · #24652c

Contrast

#243d65 as textRatioAAAA largeAAAFix
Aaon white
10.88:1passpasspassPasses AAA — no fix needed.
Aaon black
1.93:1failfailfail
  • AA: use #4774bd as the text (4.5:1)
  • AAA: use #7899ce as the text (7.25:1)
  • AA: or shift the background to #a8a8a8 (4.57:1)
  • AAA: or shift the background to #d1d1d1 (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #243d65 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#243d65 reads as cool, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #243d65
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #243d65 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/243d65-9ca7c4-df624e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md