Color

#243d5c

#243d5c
hex#243d5c
rgbrgb(36, 61, 92)
hslhsl(213, 44%, 25%)
oklchoklch(0.355 0.063 254.5)
Closest name: Capital Blue (#1a4157)Relative luminance 0.0449

Colors that go with #243d5c

Dark Olive Green, Sea Green and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5c4324

#24595c · #27245c

#5c243d · #3d5c24

Split-complementary

Open in tool →

#5c2724 · #595c24

#5c2459 · #5c4324 · #245c27

Contrast

#243d5c as textRatioAAAA largeAAAFix
Aaon white
11.07:1passpasspassPasses AAA — no fix needed.
Aaon black
1.9:1failfailfail
  • AA: use #4677b4 as the text (4.56:1)
  • AAA: use #739ac9 as the text (7.19:1)
  • AA: or shift the background to #a6a6a6 (4.55:1)
  • AAA: or shift the background to #cfcfcf (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #243d5c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#243d5c reads as cool, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #243d5c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #243d5c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/243d5c-9ca9c4-df584e-1f202d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md