Magazine Ochre
Open in tool →Ochre and walnut on unbleached stock, with teal as the counterpoint — a features-section palette with some heat in it.
Color
#23170b
#23170b
hex
#23170brgb
rgb(35, 23, 11)hsl
hsl(30, 52%, 9%)oklch
oklch(0.217 0.029 65.3)Closest name: Noir Mystique (#1f180a)Relative luminance 0.0099
Colors that go with #23170b
Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #23170b without the hard edge of pure #000.
Amber #ffbf00
shippedAmber is paired with #23170b in 18 real palettes, including Trailhead and Heatwave, as the accent.
Blue #0000ff
shipped24 real palettes, including CVS's brand system and Signal's brand system put Blue beside #23170b, as the supporting colour.
Blue Violet #8a2be2
shippedBlue Violet is paired with #23170b in 10 real palettes, including Yahoo's brand system and ClickUp's brand system, as the supporting colour.
Blush Pink #e8b4b8
shipped5 real palettes, including Graphite Mono and Estate put Blush Pink beside #23170b, as the accent.
Brown #a52a2a
shipped5 real palettes, including Woodsmoke and State Farm's brand system put Brown beside #23170b, as the accent.
Burgundy #800020
shipped4 real palettes, including Mailchimp's brand system and Candlelight put Burgundy beside #23170b, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #23170b in 6 real palettes, including Coffee Bar and Kiln, as the accent.
Real palettes that use #23170b
Tints & shades
Harmonies
Contrast
| #23170b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 17.52:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.2:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #23170b as the background.
Brands using this color
Palettes built around it
Coffee Bar
Open in tool →Espresso and caramel: a dark-roast palette that photographs latte art beautifully.
Trailhead
Open in tool →Rust, pine and sun — high-visibility earth tones that read at a distance and on a trail sign.
Maple
Open in tool →The three colours a maple goes through in October, on a warm white — loud, seasonal, and readable because the type is near-black.
Woodsmoke
Open in tool →Amber and oxblood on smoky brown — a fireside dark mode that photographs whisky, leather and wool.
Heatwave
Open in tool →Blaze orange and hot yellow with one cold blue — the high-noon palette; use the blue where the eye needs to rest.
Tequila Sunrise
Open in tool →Red through orange to yellow — the poured-drink gradient as flat tokens; use it left-to-right, never all at once.
Fonts for this mood
#23170b reads as warm, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #23170b
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #23170b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/23170b-c4b59c-62c9cb-2d2c1f-f1eae9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md