Chalkboard
Open in tool →Slate green with chalk cream and a coral — nostalgic without being twee.
Color
#202b2c
#202b2c
hex
#202b2crgb
rgb(32, 43, 44)hsl
hsl(185, 16%, 15%)oklch
oklch(0.279 0.015 203.2)Closest name: Cinder (#242a2e)Relative luminance 0.0222
Colors that go with #202b2c
Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #202b2c without the hard edge of pure #000.
Amber #ffbf00
shippedAmber is paired with #202b2c in 18 real palettes, including McDonald's's brand system and Beach Hut, as the lead colour.
Blue #0000ff
shipped24 real palettes, including Readymag's brand system and Headspace's brand system put Blue beside #202b2c, as the supporting colour.
Blue Violet #8a2be2
shippedBlue Violet is paired with #202b2c in 7 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour.
Blush Pink #e8b4b8
shipped7 real palettes, including Rain Garden and Graphite Mono put Blush Pink beside #202b2c, as the accent.
Brown #a52a2a
shipped4 real palettes, including Typewriter and Woodsmoke put Brown beside #202b2c, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #202b2c in 5 real palettes, including Chalkboard and Coastal, as the lead colour.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #202b2c: 10 real palettes, including Clean Beauty and Dusk, as the lead colour.
Real palettes that use #202b2c
Tints & shades
Harmonies
Contrast
| #202b2c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 14.55:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.44:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #202b2c as the background.
Brands using this color
- Vodafonetext · #25282b · Δ1.216
- American Eagleprimary · #24272a · Δ1.412
- American Eagletext · #24272a · Δ1.412
- McDonald'stext · #292929 · Δ1.535
- Readymagtext · #282828 · Δ1.544
- YouTubesecondary · #282828 · Δ1.544
- Loomtext · #292a2e · Δ1.602
- Squarespaceprimary · #2a2a2a · Δ1.632
- Superhumantext · #292827 · Δ1.709
- Gilletteprimary · #2b2929 · Δ1.857
- Gillettetext · #2b2929 · Δ1.857
- Chevroletprimary · #262626 · Δ1.858
- Chevrolettext · #262626 · Δ1.858
- Cloudflaretext · #262626 · Δ1.858
- Obsidiantext · #262626 · Δ1.858
- Sveltetext · #262626 · Δ1.858
Palettes built around it
Typewriter
Open in tool →Ink-black and ribbon-red on manila — the correspondence palette; all the vintage comes from the paper colour.
Still Water
Open in tool →Dusty teal and mist with a sand accent — low chroma, low contrast between colours, high contrast for text: the recipe for calm.
Fonts for this mood
#202b2c reads as cool, muted, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #202b2c
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #202b2c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/202b2c-a2b8be-df4e88-1f262d-e9f1ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md