Glacier
Open in tool →Three blues from ice to deep water on a pale surface — a monochromatic winter set with real depth.
Color
#1978b3
#1978b3
hex
#1978b3rgb
rgb(25, 120, 179)hsl
hsl(203, 75%, 40%)oklch
oklch(0.55 0.123 242.7)Closest name: Brilliant Blue (#0075b3)Relative luminance 0.1689
Colors that go with #1978b3
Charcoal, Rust and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #1978b3: softer than #000 and cool enough to feel like part of the same palette.
Rust #b7410e
split-complementshippedRust is a split-complement of #1978b3: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Sienna #a0522d
complementaryshippedSienna sits directly opposite #1978b3 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #1978b3 in 9 real palettes, including Lemon Squeezy's brand system and Wired's brand system, as the lead colour.
Blue #0000ff
shipped12 real palettes, including Activision's brand system and Pixar's brand system put Blue beside #1978b3, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #1978b3: 8 real palettes, including Glacier and Hershey's's brand system, as the accent.
Crimson #dc143c
shippedCrimson is paired with #1978b3 in 15 real palettes, including NASCAR's brand system and Wendy's's brand system, as the supporting colour.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #1978b3: 7 real palettes, including Deep Water and Venmo's brand system, as the lead colour.
Real palettes that use #1978b3
Tints & shades
Harmonies
Contrast
| #1978b3 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.8:1 | pass | pass | fail |
|
Aaon black | 4.38:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #1978b3 as the background.
Brands using this color
- FedExaccent · #007ab7 · Δ0.849
- Capital Oneaccent · #0276b1 · Δ0.97
- Discoveraccent · #2477ab · Δ1.261
- Lemon Squeezyaccent · #0075ad · Δ1.482
- Hershey'saccent · #007bbd · Δ1.62
- Linkedinprimary · #0073b1 · Δ1.724
- Wiredprimary · #057dbc · Δ1.752
- Hondaaccent · #337ab7 · Δ1.797
- Dollar Generalaccent · #2a77bd · Δ1.928
- American Expressprimary · #2e77bc · Δ1.936
- AT&Tsecondary · #0072b2 · Δ1.993
Palettes built around it
Fonts for this mood
#1978b3 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #1978b3
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #1978b3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/1978b3-9cb0c4-df4e5d-1f222d-e9f1f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md