Color
#196ca4
#196ca4rgb(25, 108, 164)hsl(204, 74%, 37%)oklch(0.512 0.116 244.3)Colors that go with #196ca4
Charcoal, Royal Blue and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #196ca4: softer than #000 and cool enough to feel like part of the same palette.
Royal Blue #4169e1
analogousshippedRoyal Blue is #196ca4's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Amber #ffbf00
shippedAmber is paired with #196ca4 in 7 real palettes, including Lemon Squeezy's brand system and Wired's brand system, as the lead colour.
Blue #0000ff
shipped4 real palettes, including Pixar's brand system and CVS's brand system put Blue beside #196ca4, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #196ca4: 6 real palettes, including Glacier and Fintech Trust, as the accent.
Crimson #dc143c
shippedCrimson is paired with #196ca4 in 11 real palettes, including Amazon's brand system and State Farm's brand system, as the supporting colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #196ca4: 4 real palettes, including AT&T's brand system and Wendy's's brand system, as the accent.
Medium Sea Green #3cb371
shippedMedium Sea Green is paired with #196ca4 in 5 real palettes, including Fintech Trust and Khan Academy's brand system, as the accent.
Real palettes that use #196ca4
Tints & shades
Harmonies
Contrast
| #196ca4 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.64:1 | pass | pass | fail |
|
Aaon black | 3.72:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #196ca4 as the background.
Brands using this color
Fonts for this mood
#196ca4 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #196ca4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/196ca4-9cafc4-df4e5a-1f222d-e9f1f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md