Color
#177eb5
#177eb5rgb(23, 126, 181)hsl(201, 77%, 40%)oklch(0.565 0.121 239.3)Colors that go with #177eb5
Charcoal, Crimson and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #177eb5: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
split-complementshippedCrimson is a split-complement of #177eb5: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Sienna #a0522d
complementaryshippedSienna sits directly opposite #177eb5 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #177eb5 in 10 real palettes, including Wired's brand system and Lemon Squeezy's brand system, as the accent.
Blue #0000ff
shipped10 real palettes, including Activision's brand system and Readymag's brand system put Blue beside #177eb5, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #177eb5: 8 real palettes, including Hershey's's brand system and Glacier, as the supporting colour.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #177eb5: 4 real palettes, including Coca-Cola's brand system and NBA's brand system, as the supporting colour.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #177eb5: 5 real palettes, including Deep Water and Astro's brand system, as the lead colour.
Real palettes that use #177eb5
Tints & shades
Harmonies
Contrast
| #177eb5 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.48:1 | fail | pass | fail | |
Aaon black | 4.69:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #177eb5 as the background.
Brands using this color
Fonts for this mood
#177eb5 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #177eb5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/177eb5-9cb1c4-df4e62-1f222d-e9f1f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md