Color

#b5172f

#b5172f
hex#b5172f
rgbrgb(181, 23, 47)
hslhsl(351, 77%, 40%)
oklchoklch(0.497 0.188 21.2)
Closest name: Active Volcano (#bb1133)Relative luminance 0.1064

Colors that go with #b5172f

Royal Blue, Steel Blue and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#17b59d

#b5177e · #b54e17

#2fb517 · #172fb5

Split-complementary

Open in tool →

#17b54e · #177eb5

#7eb517 · #17b59d · #4e17b5

Contrast

#b5172f as textRatioAAAA largeAAAFix
Aaon white
6.71:1passpassfail
  • AAA: use #ac162d as the text (7.22:1)
Aaon black
3.13:1failpassfail
  • AA: use #e2223f as the text (4.53:1)
  • AAA: use #ec6f81 as the text (7.16:1)
  • AA: or shift the background to #d4d4d4 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b5172f as the background.

Brands using this color

Fonts for this mood

#b5172f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b5172f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b5172f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b5172f-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md