Color
#17697d
#17697drgb(23, 105, 125)hsl(192, 69%, 29%)oklch(0.483 0.08 218.7)Colors that go with #17697d
Charcoal, Crimson and Rust lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #17697d: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
split-complementshippedCrimson is a split-complement of #17697d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Rust #b7410e
complementaryshippedRust sits directly opposite #17697d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #17697d in 4 real palettes, including Lemon Squeezy's brand system and Beach Hut, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Cobalt Blue #0047ab
shippedCobalt Blue is paired with #17697d in 5 real palettes, including Fintech Trust and Glacier, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Copper #b87333
shippedCopper is paired with #17697d in 4 real palettes, including Desert Road and Dusk, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Denim #1560bd
shippedDenim is paired with #17697d in 10 real palettes, including The New York Times's brand system and Dutch Bros's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Firebrick #b22222
shippedFirebrick is paired with #17697d in 5 real palettes, including Wendy's's brand system and Fireside, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Real palettes that use #17697d
Tints & shades
Harmonies
Contrast
| #17697d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.26:1 | pass | pass | fail |
|
Aaon black | 3.35:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #17697d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#17697d reads as cool, vivid, dark. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #17697d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/17697d-a2b5be-df4e77-1f242d-e9f1ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md