Paper & Pine
Open in tool →Deep pine on paper-white with a marmalade accent — a quiet, sustainable-brand palette that isn't beige.
Color
#174f37
#174f37
hex
#174f37rgb
rgb(23, 79, 55)hsl
hsl(154, 55%, 20%)oklch
oklch(0.384 0.071 161.4)Closest name: Zucchini (#17462e)Relative luminance 0.0605
Colors that go with #174f37
Crimson, Blue and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Crimson #dc143c
split-complementshippedCrimson is a split-complement of #174f37: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Blue #0000ff
shipped8 real palettes, including Jeep's brand system and Rolex's brand system put Blue beside #174f37, as the accent.
Copper #b87333
shippedDesigners have shipped Copper with #174f37: 4 real palettes, including Desert Road and Notion's brand system, as the lead colour.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #174f37: 4 real palettes, including Lamborghini's brand system and Warp's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #174f37: 6 real palettes, including Hinge's brand system and Jack Daniel's's brand system, as the accent.
Emerald Green #50c878
shippedEmerald Green is paired with #174f37 in 7 real palettes, including Neon's brand system and Chime's brand system, as the lead colour.
Midnight Blue #191970
shipped4 real palettes, including Volkswagen's brand system and Microsoft's brand system put Midnight Blue beside #174f37, as the lead colour.
White Smoke #f5f5f5
neutralWhite Smoke is the surface for #174f37: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy.
Real palettes that use #174f37
Tints & shades
Harmonies
Contrast
| #174f37 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 9.5:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.21:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #174f37 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#174f37 reads as dark, luxury, bold. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #174f37
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #174f37 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/174f37-a2beb5-d459ca-1f2d2d-e9f1ea?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md