Lido
Open in tool →Pool blue, watermelon and sun on white — the poolside summer set; the deep teal text keeps it from going juvenile.
Color
#172f30
#172f30
hex
#172f30rgb
rgb(23, 47, 48)hsl
hsl(182, 35%, 14%)oklch
oklch(0.286 0.03 199.1)Closest name: Elite Teal (#133337)Relative luminance 0.0243
Colors that go with #172f30
Rust, Sienna and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Rust #b7410e
complementaryshippedRust sits directly opposite #172f30 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Sienna #a0522d
split-complementshippedSienna is a split-complement of #172f30: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Teal #008080
analogousshippedTeal is #172f30's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Amber #ffbf00
shippedAmber is paired with #172f30 in 18 real palettes, including Beach Hut and McDonald's's brand system, as the supporting colour.
Blue #0000ff
shipped23 real palettes, including Readymag's brand system and Headspace's brand system put Blue beside #172f30, as the supporting colour.
Blue Violet #8a2be2
shippedBlue Violet is paired with #172f30 in 5 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour.
Blush Pink #e8b4b8
shipped7 real palettes, including Rain Garden and Graphite Mono put Blush Pink beside #172f30, as the accent.
White Smoke #f5f5f5
neutralWhite Smoke is the surface for #172f30: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy.
Real palettes that use #172f30
Tints & shades
Harmonies
Contrast
| #172f30 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 14.13:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.49:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #172f30 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Rain Garden
Open in tool →Wet-leaf teal and moss with a soft peach — an overcast spring, calmer than the bright version and better for long reading.
Still Water
Open in tool →Dusty teal and mist with a sand accent — low chroma, low contrast between colours, high contrast for text: the recipe for calm.
Fonts for this mood
#172f30 reads as cool, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #172f30
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #172f30 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/172f30-a2babe-d45990-1f272d-e9f1ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md