Color

#1708bf

#1708bf
hex#1708bf
rgbrgb(23, 8, 191)
hslhsl(245, 92%, 39%)
oklchoklch(0.373 0.245 267.5)
Closest name: mediumblue (#0000cd)Relative luminance 0.0412

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b0bf08

#0854bf · #7308bf

#bf1708 · #08bf17

Split-complementary

Open in tool →

#bf7308 · #54bf08

#bf0854 · #b0bf08 · #08bf73

Contrast

#1708bf as textRatioAAAA largeAAAFix
Aaon white
11.52:1passpasspassPasses AAA — no fix needed.
Aaon black
1.82:1failfailfail
  • AA: use #6a5df8 as the text (4.53:1)
  • AAA: use #9389fa as the text (7.2:1)
  • AA: or shift the background to #a3a3a3 (4.57:1)
  • AAA: or shift the background to #cccccc (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #1708bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#1708bf reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #1708bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #1708bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/1708bf-a49cc4-dfa54e-261f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md