Color

#7308bf

#7308bf
hex#7308bf
rgbrgb(115, 8, 191)
hslhsl(275, 92%, 39%)
oklchoklch(0.455 0.235 302.4)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0758

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#54bf08

#1708bf · #bf08b0

#bf7308 · #08bf73

Split-complementary

Open in tool →

#b0bf08 · #08bf17

#bf1708 · #54bf08 · #08b0bf

Contrast

#7308bf as textRatioAAAA largeAAAFix
Aaon white
8.35:1passpasspassPasses AAA — no fix needed.
Aaon black
2.52:1failfailfail
  • AA: use #a93bf7 as the text (4.66:1)
  • AAA: use #c376f9 as the text (7.28:1)
  • AA: or shift the background to #bfbfbf (4.54:1)
  • AAA: or shift the background to #ebebeb (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7308bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7308bf reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7308bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7308bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7308bf-b89cc4-c0cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md