Color
#1201ad
#1201adrgb(18, 1, 173)hsl(246, 99%, 34%)oklch(0.343 0.23 267.1)Colors that go with #1201ad
Charcoal, Crimson and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #1201ad: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
triadicshippedCrimson completes a triad with #1201ad — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #1201ad: 6 real palettes, including Tide's brand system and Purina Pro Plan's brand system, as the lead colour.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #1201ad: 4 real palettes, including Peacock's brand system and Blue Mono, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #1201ad: 5 real palettes, including Unilever's brand system and Warbyparker's brand system, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #1201ad: 4 real palettes, including Absolut's brand system and Cargo's brand system, as the supporting colour.
Midnight Blue #191970
shipped9 real palettes, including Fintech Trust and Blue Mono put Midnight Blue beside #1201ad, as that palette's text colour.
Orange Red #ff4500
shippedOrange Red is paired with #1201ad in 6 real palettes, including Tide's brand system and Intercom's brand system, as the accent.
Real palettes that use #1201ad
Tints & shades
Harmonies
Contrast
| #1201ad as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 12.86:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.63:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #1201ad as the background.
Brands using this color
Fonts for this mood
#1201ad reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #1201ad and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/1201ad-a59cc4-dfa74e-271f2d-e9ecf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md