Color

#0c72bb

#0c72bb
hex#0c72bb
rgbrgb(12, 114, 187)
hslhsl(205, 88%, 39%)
oklchoklch(0.539 0.141 248)
Closest name: Brilliant Blue (#0075b3)Relative luminance 0.157

Colors that go with #0c72bb

Charcoal, Crimson and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bb550c

#0cbbac · #0c1bbb

#bb0c72 · #72bb0c

Split-complementary

Open in tool →

#bb0c1b · #bbac0c

#ac0cbb · #bb550c · #1bbb0c

Contrast

#0c72bb as textRatioAAAA largeAAAFix
Aaon white
5.07:1passpassfail
  • AAA: use #095b95 as the text (7.14:1)
Aaon black
4.14:1failpassfail
  • AA: use #0d78c5 as the text (4.51:1)
  • AAA: use #229bf1 as the text (7.03:1)
  • AA: or shift the background to #f2f2f2 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0c72bb as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#0c72bb reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #0c72bb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #0c72bb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/0c72bb-9cafc4-df4e58-1f212d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md