Color

#72bb0c

#72bb0c
hex#72bb0c
rgbrgb(114, 187, 12)
hslhsl(85, 88%, 39%)
oklchoklch(0.716 0.197 132.1)
Closest name: Emerald Glitter (#66bb00)Relative luminance 0.3914

Colors that go with #72bb0c

Charcoal, Royal Blue and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#550cbb

#bbac0c · #1bbb0c

#0c72bb · #bb0c72

Split-complementary

Open in tool →

#0c1bbb · #ac0cbb

#0cbbac · #550cbb · #bb0c1b

Contrast

#72bb0c as textRatioAAAA largeAAAFix
Aaon white
2.38:1failfailfail
  • AA: use #4f8108 as the text (4.69:1)
  • AAA: use #3a6006 as the text (7.35:1)
  • AA: or shift the background to #3d3d3d (4.57:1)
  • AAA: or shift the background to #1c1c1c (7.16:1)
Aaon black
8.83:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72bb0c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #72bb0c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72bb0c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72bb0c-afbea2-4e58df-212d1f-f1f0e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md