Color
#09696c
#09696crgb(9, 105, 108)hsl(182, 85%, 23%)oklch(0.474 0.078 198.4)Colors that go with #09696c
Charcoal, Crimson and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #09696c: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
complementaryshippedCrimson sits directly opposite #09696c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blue #0000ff
shipped5 real palettes, including Warp's brand system and Rolex's brand system put Blue beside #09696c, as the supporting colour.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #09696c: 4 real palettes, including Alpine and Open House, as the supporting colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #09696c: 4 real palettes, including Fintech Trust and Ink & Paper, as the lead colour.
Copper #b87333
shippedDesigners have shipped Copper with #09696c: 4 real palettes, including Desert Road and Clay & Linen, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #09696c: 13 real palettes, including The New York Times's brand system and HP's brand system, as the supporting colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #09696c: 4 real palettes, including Fireside and Wendy's's brand system, as the lead colour.
Real palettes that use #09696c
Tints & shades
Harmonies
Contrast
| #09696c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.46:1 | pass | pass | fail |
|
Aaon black | 3.25:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #09696c as the background.
Brands using this color
Fonts for this mood
#09696c reads as cool, vivid, dark. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #09696c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/09696c-a2babe-d45990-1f272d-e9f1ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md