Color
#0968ce
#0968cergb(9, 104, 206)hsl(211, 92%, 42%)oklch(0.529 0.176 256.1)Colors that go with #0968ce
Charcoal, Crimson and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #0968ce: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
triadicshippedCrimson completes a triad with #0968ce — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Sienna #a0522d
complementaryshippedSienna sits directly opposite #0968ce on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #0968ce in 10 real palettes, including NBA's brand system and Wikipedia's brand system, as the lead colour.
Blue #0000ff
shipped16 real palettes, including Pixar's brand system and Activision's brand system put Blue beside #0968ce, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #0968ce: 13 real palettes, including Unilever's brand system and Intel's brand system, as the lead colour.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #0968ce: 7 real palettes, including NBA's brand system and Coca-Cola's brand system, as the accent.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #0968ce: 7 real palettes, including Venmo's brand system and Astro's brand system, as the supporting colour.
Real palettes that use #0968ce
Tints & shades
Harmonies
Contrast
| #0968ce as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.41:1 | pass | pass | fail |
|
Aaon black | 3.88:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0968ce as the background.
Brands using this color
- Appleaccent · #0066cc · Δ0.682
- Dysonaccent · #0066cc · Δ0.682
- Unileveraccent · #0066cc · Δ0.682
- Fitbitsecondary · #1967d2 · Δ0.859
- Postmanaccent · #0265d2 · Δ1.071
- Khan Academyaccent · #0069d6 · Δ1.236
- NBAsecondary · #0268d6 · Δ1.238
- Foot Lockeraccent · #036ad8 · Δ1.582
- American Expressaccent · #006fcf · Δ1.823
- HashiCorpprimary · #2264d6 · Δ1.857
- HashiCorpaccent · #2264d6 · Δ1.857
- GitHubaccent · #0969da · Δ1.862
- Linkedinsecondary · #0a66c2 · Δ1.905
Fonts for this mood
#0968ce reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #0968ce and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/0968ce-9cabc4-df534e-1f202d-e9f1f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md