Color
#072b8d
#072b8drgb(7, 43, 141)hsl(224, 91%, 29%)oklch(0.345 0.166 263.8)Colors that go with #072b8d
Crimson, Steel Blue and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Crimson #dc143c
triadicshippedCrimson completes a triad with #072b8d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
analogousshippedSteel Blue is #072b8d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Blue #0000ff
shipped5 real palettes, including Procter & Gamble's brand system and Alaska Airlines's brand system put Blue beside #072b8d, as the supporting colour.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #072b8d: softer than #000 and cool enough to feel like part of the same palette.
Denim #1560bd
shippedDesigners have shipped Denim with #072b8d: 7 real palettes, including Bank of America's brand system and Hasbro's brand system, as the accent.
Royal Blue #4169e1
shippedRoyal Blue is paired with #072b8d in 7 real palettes, including Discord's brand system and Nivea's brand system, as the lead colour.
Olive Green #808000
complementaryOlive Green sits directly opposite #072b8d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #072b8d: 3 real palettes, including Nintendo's brand system and 3M's brand system, as the accent.
Real palettes that use #072b8d
Tints & shades
Harmonies
Contrast
| #072b8d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 12.07:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.74:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #072b8d as the background.
Brands using this color
Fonts for this mood
#072b8d reads as cool, vivid, dark. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #072b8d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/072b8d-9ca2c4-df724e-221f2d-e9eff1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md