Color
#0723ab
#0723abrgb(7, 35, 171)hsl(230, 92%, 35%)oklch(0.366 0.211 264.9)Colors that go with #0723ab
Charcoal, Crimson and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #0723ab: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
triadicshippedCrimson completes a triad with #0723ab — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Blue #0000ff
shipped5 real palettes, including Pepsi's brand system and Procter & Gamble's brand system put Blue beside #0723ab, as the supporting colour.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #0723ab: 5 real palettes, including Blue Mono and Peacock's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #0723ab: 6 real palettes, including Google's brand system and Warbyparker's brand system, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #0723ab: 4 real palettes, including Absolut's brand system and Cargo's brand system, as the supporting colour.
Midnight Blue #191970
shipped8 real palettes, including Blue Mono and Fintech Trust put Midnight Blue beside #0723ab, as that palette's text colour.
Orange Red #ff4500
shippedOrange Red is paired with #0723ab in 5 real palettes, including Tide's brand system and Intercom's brand system, as the accent.
Real palettes that use #0723ab
Tints & shades
Harmonies
Contrast
| #0723ab as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 11.43:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.84:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0723ab as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#0723ab reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #0723ab and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/0723ab-9c9ec4-df814e-231f2d-e9eef1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md