Color

#044ab4

#044ab4
hex#044ab4
rgbrgb(4, 74, 180)
hslhsl(216, 96%, 36%)
oklchoklch(0.443 0.18 260.3)
Closest name: Denim (#2243b6)Relative luminance 0.0822

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b46d04

#04a2b4 · #1504b4

#b4044a · #4ab404

Split-complementary

Open in tool →

#b41504 · #a2b404

#b404a2 · #b46d04 · #04b415

Contrast

#044ab4 as textRatioAAAA largeAAAFix
Aaon white
7.94:1passpasspassPasses AAA — no fix needed.
Aaon black
2.64:1failfailfail
  • AA: use #0f6dfa as the text (4.59:1)
  • AAA: use #5095fb as the text (7.03:1)
  • AA: or shift the background to #c4c4c4 (4.55:1)
  • AAA: or shift the background to #f2f2f2 (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #044ab4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#044ab4 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #044ab4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #044ab4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/044ab4-9ca7c4-df5f4e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md