Color
#017f72
#017f72rgb(1, 127, 114)hsl(174, 98%, 25%)oklch(0.535 0.095 182.5)Colors that go with #017f72
Charcoal, Medium Violet Red and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #017f72: softer than #000 and cool enough to feel like part of the same palette.
Medium Violet Red #c71585
complementaryshippedMedium Violet Red sits directly opposite #017f72 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #017f72: 4 real palettes, including Intel's brand system and Ink & Paper, as the lead colour.
Copper #b87333
shippedDesigners have shipped Copper with #017f72: 4 real palettes, including Riverbed and Wellness, as the accent.
Crimson #dc143c
shippedCrimson is paired with #017f72 in 7 real palettes, including Gemstone and Redfin's brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #017f72: 9 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #017f72 in 4 real palettes, including Mid-Century and Sapphire & Gold, as the accent.
Midnight Blue #191970
shipped6 real palettes, including Paramount+'s brand system and Tide Pool put Midnight Blue beside #017f72, as the supporting colour.
Real palettes that use #017f72
Tints & shades
Harmonies
Contrast
| #017f72 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.91:1 | pass | pass | fail |
|
Aaon black | 4.28:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #017f72 as the background.
Brands using this color
Fonts for this mood
#017f72 reads as vivid, dark, luxury. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #017f72 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/017f72-a2bebe-d459a1-1f292d-e9f1ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md