Glacier
Open in tool →Three blues from ice to deep water on a pale surface — a monochromatic winter set with real depth.
Color
#0177bc
#0177bc
hex
#0177bcrgb
rgb(1, 119, 188)hsl
hsl(202, 99%, 37%)oklch
oklch(0.55 0.138 245)Closest name: Brilliant Blue (#0075b3)Relative luminance 0.1683
Colors that go with #0177bc
Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #0177bc: softer than #000 and cool enough to feel like part of the same palette.
Amber #ffbf00
shippedAmber is paired with #0177bc in 8 real palettes, including Wired's brand system and Lemon Squeezy's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Blue #0000ff
shippedBlue is paired with #0177bc in 12 real palettes, including Pixar's brand system and Readymag's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Cobalt Blue #0047ab
shippedCobalt Blue is paired with #0177bc in 8 real palettes, including Glacier and Hershey's's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Cornflower Blue #6495ed
shippedCornflower Blue is paired with #0177bc in 4 real palettes, including NBA's brand system and Coca-Cola's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Crimson #dc143c
shippedCrimson is paired with #0177bc in 12 real palettes, including State Farm's brand system and Foot Locker's brand system, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Deep Sky Blue #00bfff
shippedDeep Sky Blue is paired with #0177bc in 5 real palettes, including Deep Water and Astro's brand system, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Sienna #a0522d
complementarySienna sits directly opposite #0177bc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #0177bc
Tints & shades
Harmonies
Contrast
| #0177bc as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.81:1 | pass | pass | fail |
|
Aaon black | 4.37:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0177bc as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#0177bc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #0177bc
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #0177bc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/0177bc-9cb1c4-df4e5f-1f222d-e9f1f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md