Color

#014fa7

#014fa7
hex#014fa7
rgbrgb(1, 79, 167)
hslhsl(212, 99%, 33%)
oklchoklch(0.443 0.157 257)
Closest name: Blue Chip (#1d5699)Relative luminance 0.0839

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a75a01

#01a2a7 · #0601a7

#a7014f · #4fa701

Split-complementary

Open in tool →

#a70601 · #a2a701

#a701a2 · #a75a01 · #01a706

Contrast

#014fa7 as textRatioAAAA largeAAAFix
Aaon white
7.84:1passpasspassPasses AAA — no fix needed.
Aaon black
2.68:1failfailfail
  • AA: use #0170ef as the text (4.57:1)
  • AAA: use #3e98fe as the text (7.13:1)
  • AA: or shift the background to #c7c7c7 (4.64:1)
  • AAA: or shift the background to #f2f2f2 (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #014fa7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#014fa7 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #014fa7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #014fa7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/014fa7-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md