Color

#014d98

#014d98
hex#014d98
rgbrgb(1, 77, 152)
hslhsl(210, 99%, 30%)
oklchoklch(0.426 0.139 254.9)
Closest name: Cascade Twilight (#234893)Relative luminance 0.0758

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#984d01

#019898 · #010198

#98014d · #4d9801

Split-complementary

Open in tool →

#980101 · #989801

#980198 · #984d01 · #019801

Contrast

#014d98 as textRatioAAAA largeAAAFix
Aaon white
8.35:1passpasspassPasses AAA — no fix needed.
Aaon black
2.52:1failfailfail
  • AA: use #0173e4 as the text (4.57:1)
  • AAA: use #3499fe as the text (7.13:1)
  • AA: or shift the background to #bfbfbf (4.54:1)
  • AAA: or shift the background to #ebebeb (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #014d98 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#014d98 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #014d98
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #014d98 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/014d98-9cabc4-df514e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md