Paper & Pine
Open in tool →Deep pine on paper-white with a marmalade accent — a quiet, sustainable-brand palette that isn't beige.
Color
#014c40
#014c40
hex
#014c40rgb
rgb(1, 76, 64)hsl
hsl(170, 97%, 15%)oklch
oklch(0.373 0.068 177.4)Closest name: Tropical Forest (#024a43)Relative luminance 0.0555
Colors that go with #014c40
Crimson, Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Crimson #dc143c
split-complementshippedCrimson is a split-complement of #014c40: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Blue #0000ff
shipped8 real palettes, including Jeep's brand system and Instacart's brand system put Blue beside #014c40, as the accent.
Blush Pink #e8b4b8
shipped4 real palettes, including Garden Wedding and Nursery put Blush Pink beside #014c40, as the supporting colour.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #014c40: 4 real palettes, including Paper & Pine and Clean Beauty, as the supporting colour.
Copper #b87333
shippedDesigners have shipped Copper with #014c40: 5 real palettes, including Notion's brand system and Desert Road.
Denim #1560bd
shippedDesigners have shipped Denim with #014c40: 12 real palettes, including Hinge's brand system and Jack Daniel's's brand system, as the accent.
Emerald Green #50c878
shippedEmerald Green is paired with #014c40 in 7 real palettes, including Chime's brand system and Neon's brand system, as the supporting colour.
White Smoke #f5f5f5
neutralWhite Smoke is the surface for #014c40: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy.
Real palettes that use #014c40
Tints & shades
Harmonies
Contrast
| #014c40 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 9.96:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.11:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #014c40 as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#014c40 reads as vivid, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #014c40
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #014c40 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/014c40-a2bebd-d459a9-1f292d-e9f1ec?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md