Fintech Trust
Open in tool →Navy signals custody and stability; the green accent is money moving the right way. No red anywhere except errors.
Color
#01438d
#01438d
hex
#01438drgb
rgb(1, 67, 141)hsl
hsl(212, 99%, 28%)oklch
oklch(0.394 0.137 256.6)Closest name: Cascade Twilight (#234893)Relative luminance 0.0594
Colors that go with #01438d
Charcoal, Crimson and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #01438d: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
triadicshippedCrimson completes a triad with #01438d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
analogousshippedSteel Blue is #01438d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Blue #0000ff
shipped6 real palettes, including CVS's brand system and Procter & Gamble's brand system put Blue beside #01438d, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #01438d: 16 real palettes, including Unilever's brand system and Warbyparker's brand system, as the accent.
Midnight Blue #191970
shipped16 real palettes, including Fintech Trust and First Snow put Midnight Blue beside #01438d, as that palette's text colour.
Orange Red #ff4500
shippedOrange Red is paired with #01438d in 4 real palettes, including NASA's brand system and Tide's brand system, as the supporting colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #01438d in 13 real palettes, including Nokia's brand system and Carrefour's brand system, as the supporting colour.
Real palettes that use #01438d
Tints & shades
Harmonies
Contrast
| #01438d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 9.59:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.19:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #01438d as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#01438d reads as cool, vivid, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #01438d
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #01438d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/01438d-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md