Brand color
Superhuman Primary
#441c24rgb(68, 28, 36)hsl(348, 42%, 19%)oklch(0.288 0.062 9.3)Superhuman Primary on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 3 public brands that use it and the palettes it appears in.
Colors that go with Superhuman Primary
Charcoal, Dark Olive Green and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for Superhuman Primary: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Dark Olive Green #556b2f
triadicshippedDark Olive Green completes a triad with Superhuman Primary — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of Superhuman Primary: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Sienna #a0522d
analogousshippedSienna is Superhuman Primary's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Steel Blue #4682b4
triadicshippedSteel Blue completes a triad with Superhuman Primary — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Teal #008080
complementaryshippedTeal sits directly opposite Superhuman Primary on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with Superhuman Primary in 10 real palettes, including McDonald's's brand system and Maple, as the lead colour.
Blue #0000ff
shipped12 real palettes, including Tim Hortons's brand system and Headspace's brand system put Blue beside Superhuman Primary, as the accent.
Real palettes that use Superhuman Primary
Tints & shades
Harmonies
Contrast
| Superhuman Primary as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 14.61:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.44:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Superhuman Primary as the background.
Brands using this color
Fonts for this mood
Superhuman Primary reads as warm, dark, luxury. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #441c24 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/441c24-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md