Color

ivory

#fffff0
hex#fffff0
rgbrgb(255, 255, 240)
hslhsl(60, 100%, 97%)
oklchoklch(0.996 0.02 106.8)
Relative luminance 0.9907

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#f0f0ff

#fff7f0 · #f7fff0

#f0ffff · #fff0ff

Split-complementary

Open in tool →

#f0f7ff · #f7f0ff

#f0fff7 · #f0f0ff · #fff0f7

Contrast

ivory as textRatioAAAA largeAAAFix
Aaon white
1.01:1failfailfail
  • AA: use #7a7a00 as the text (4.55:1)
  • AAA: use #5c5c00 as the text (7.03:1)
  • AA: or shift the background to #757575 (4.57:1)
  • AAA: or shift the background to #575757 (7.16:1)
Aaon black
20.81:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with ivory as the background.

Brands using this color

Palettes built around it

Fonts for this mood

ivory reads as vivid, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around ivory
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fffff0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fffff0-bbbea2-4e94df-272d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md