Color

#ff704d

#ff704d
hex#ff704d
rgbrgb(255, 112, 77)
hslhsl(12, 100%, 65%)
oklchoklch(0.714 0.182 35)
Closest name: tomato (#ff6347)Relative luminance 0.3338

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4ddbff

#ff4d82 · #ffc94d

#4dff70 · #704dff

Split-complementary

Open in tool →

#4dffc9 · #4d82ff

#82ff4d · #4ddbff · #c94dff

Contrast

#ff704d as textRatioAAAA largeAAAFix
Aaon white
2.74:1failfailfail
  • AA: use #e02d00 as the text (4.62:1)
  • AAA: use #a82200 as the text (7.26:1)
  • AA: or shift the background to #333333 (4.62:1)
  • AAA: or shift the background to #0f0f0f (7.01:1)
Aaon black
7.68:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ff704d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#ff704d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ff704d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ff704d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ff704d-c4a99c-62cbad-2d281f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md