Lido
Open in tool →Pool blue, watermelon and sun on white — the poolside summer set; the deep teal text keeps it from going juvenile.
Color
#ff6673
#ff6673
hex
#ff6673rgb
rgb(255, 102, 115)hsl
hsl(355, 100%, 70%)oklch
oklch(0.707 0.186 18.2)Closest name: Begonia (#fa6e79)Relative luminance 0.32
Colors that go with #ff6673
Charcoal, Light Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #ff6673: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Light Sea Green #20b2aa
complementaryshippedLight Sea Green sits directly opposite #ff6673 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blue #0000ff
shipped7 real palettes, including Monzo's brand system and Sketch's brand system put Blue beside #ff6673, as the accent.
Crimson #dc143c
shippedCrimson is paired with #ff6673 in 4 real palettes, including Target : Expect More. Pay Less.'s brand system and Snyk's brand system, as the lead colour.
Deep Sky Blue #00bfff
split-complementshippedDeep Sky Blue is a split-complement of #ff6673: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Denim #1560bd
shippedDesigners have shipped Denim with #ff6673: 7 real palettes, including Target : Expect More. Pay Less.'s brand system and Postman's brand system, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #ff6673: 7 real palettes, including Readymag's brand system and Heatwave, as the lead colour.
Real palettes that use #ff6673
Tints & shades
Harmonies
Contrast
| #ff6673 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.84:1 | fail | fail | fail | |
Aaon black | 7.4:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ff6673 as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#ff6673 reads as warm, vivid, light. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #ff6673
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #ff6673 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/ff6673-c49e9c-62cb8f-2d241f-f1e9ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md