Cobalt Pop
Open in tool →One deep cobalt and one hot pink on white — a two-accent system for launches and campaign pages that need punch.
Color
#fe727d
#fe727d
hex
#fe727drgb
rgb(254, 114, 125)hsl
hsl(355, 99%, 72%)oklch
oklch(0.723 0.171 17.6)Closest name: Begonia (#fa6e79)Relative luminance 0.3459
Colors that go with #fe727d
Charcoal, Light Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #fe727d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Light Sea Green #20b2aa
complementaryshippedLight Sea Green sits directly opposite #fe727d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blue #0000ff
shipped5 real palettes, including Sketch's brand system and Monzo's brand system put Blue beside #fe727d, as the accent.
Crimson #dc143c
shippedCrimson is paired with #fe727d in 5 real palettes, including Target : Expect More. Pay Less.'s brand system and Burger King's brand system, as the lead colour.
Deep Sky Blue #00bfff
split-complementshippedDeep Sky Blue is a split-complement of #fe727d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Denim #1560bd
shippedDesigners have shipped Denim with #fe727d: 7 real palettes, including Target : Expect More. Pay Less.'s brand system and Postman's brand system, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #fe727d: 8 real palettes, including Abstract's brand system and Readymag's brand system, as the accent.
Real palettes that use #fe727d
Tints & shades
Harmonies
Contrast
| #fe727d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.65:1 | fail | fail | fail | |
Aaon black | 7.92:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fe727d as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#fe727d reads as warm, vivid, light. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #fe727d
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #fe727d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/fe727d-c49e9c-62cb8f-2d241f-f1e9ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md