Lido
Open in tool →Pool blue, watermelon and sun on white — the poolside summer set; the deep teal text keeps it from going juvenile.
Color
#fe7274
#fe7274
hex
#fe7274rgb
rgb(254, 114, 116)hsl
hsl(359, 99%, 72%)oklch
oklch(0.721 0.171 21.5)Closest name: Begonia (#fa6e79)Relative luminance 0.3437
Colors that go with #fe7274
Charcoal, Light Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #fe7274: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Light Sea Green #20b2aa
complementaryshippedLight Sea Green sits directly opposite #fe7274 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blue #0000ff
shipped5 real palettes, including Sketch's brand system and Monzo's brand system put Blue beside #fe7274, as the accent.
Cornflower Blue #6495ed
triadicshippedCornflower Blue completes a triad with #fe7274 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Crimson #dc143c
shippedCrimson is paired with #fe7274 in 6 real palettes, including Target : Expect More. Pay Less.'s brand system and Burger King's brand system, as the lead colour.
Deep Sky Blue #00bfff
split-complementshippedDeep Sky Blue is a split-complement of #fe7274: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Denim #1560bd
shippedDesigners have shipped Denim with #fe7274: 7 real palettes, including Target : Expect More. Pay Less.'s brand system and Postman's brand system, as the accent.
Real palettes that use #fe7274
Tints & shades
Harmonies
Contrast
| #fe7274 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.67:1 | fail | fail | fail | |
Aaon black | 7.87:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fe7274 as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#fe7274 reads as warm, vivid, light. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #fe7274
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #fe7274 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/fe7274-c4a09c-62cb96-2d251f-f1e9ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md