Color

#fe7173

#fe7173
hex#fe7173
rgbrgb(254, 113, 115)
hslhsl(359, 99%, 72%)
oklchoklch(0.72 0.173 21.6)
Closest name: Begonia (#fa6e79)Relative luminance 0.3412

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#71fefc

#fe71ba · #feb571

#73fe71 · #7173fe

Split-complementary

Open in tool →

#71feb5 · #71bafe

#bafe71 · #71fefc · #b571fe

Contrast

#fe7173 as textRatioAAAA largeAAAFix
Aaon white
2.68:1failfailfail
  • AA: use #e90105 as the text (4.7:1)
  • AAA: use #b20104 as the text (7.24:1)
  • AA: or shift the background to #363636 (4.5:1)
  • AAA: or shift the background to #0f0f0f (7.14:1)
Aaon black
7.82:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fe7173 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fe7173 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fe7173
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fe7173 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fe7173-c4a09c-62cb96-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md