Color

#fd6370

#fd6370
hex#fd6370
rgbrgb(253, 99, 112)
hslhsl(355, 97%, 69%)
oklchoklch(0.7 0.188 18.4)
Closest name: Begonia (#fa6e79)Relative luminance 0.3098

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#63fdf0

#fd63bd · #fda363

#70fd63 · #6370fd

Split-complementary

Open in tool →

#63fda3 · #63bdfd

#bdfd63 · #63fdf0 · #a363fd

Contrast

#fd6370 as textRatioAAAA largeAAAFix
Aaon white
2.92:1failfailfail
  • AA: use #ec0417 as the text (4.57:1)
  • AAA: use #b50312 as the text (7.03:1)
  • AA: or shift the background to #303030 (4.52:1)
  • AAA: or shift the background to #030303 (7.07:1)
Aaon black
7.2:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd6370 as the background.

Brands using this color

Fonts for this mood

#fd6370 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd6370
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd6370 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd6370-c49e9c-62cb8f-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md