Color

#fd538c

#fd538c
hex#fd538c
rgbrgb(253, 83, 140)
hslhsl(340, 98%, 66%)
oklchoklch(0.689 0.209 4)
Closest name: Diva Pink (#fa427e)Relative luminance 0.2896

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#53fdc5

#fd53e1 · #fd7053

#8cfd53 · #538cfd

Split-complementary

Open in tool →

#53fd70 · #53e1fd

#e1fd53 · #53fdc5 · #7053fd

Contrast

#fd538c as textRatioAAAA largeAAAFix
Aaon white
3.09:1failpassfail
  • AA: use #e8024f as the text (4.61:1)
  • AAA: use #b1023c as the text (7.13:1)
  • AA: or shift the background to #2b2b2b (4.58:1)
Aaon black
6.79:1passpassfail
  • AAA: use #fd5d93 as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd538c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fd538c reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd538c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd538c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd538c-c49ca5-62cb75-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md