Color

#fd413a

#fd413a
hex#fd413a
rgbrgb(253, 65, 58)
hslhsl(2, 98%, 61%)
oklchoklch(0.657 0.225 27.6)
Closest name: Blood Burst (#ff474c)Relative luminance 0.2497

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3af7fd

#fd3a95 · #fda23a

#3afd41 · #413afd

Split-complementary

Open in tool →

#3afda2 · #3a95fd

#95fd3a · #3af7fd · #a23afd

Contrast

#fd413a as textRatioAAAA largeAAAFix
Aaon white
3.5:1failpassfail
  • AA: use #ed0a02 as the text (4.52:1)
  • AAA: use #b10802 as the text (7.23:1)
  • AA: or shift the background to #212121 (4.6:1)
Aaon black
5.99:1passpassfail
  • AAA: use #fd635d as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd413a as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#fd413a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd413a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd413a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd413a-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md