Color

#fd544e

#fd544e
hex#fd544e
rgbrgb(253, 84, 78)
hslhsl(2, 98%, 65%)
oklchoklch(0.677 0.206 26.3)
Closest name: Blood Burst (#ff474c)Relative luminance 0.2777

Colors that go with #fd544e

Charcoal, Light Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4ef7fd

#fd4ea0 · #fdac4e

#4efd54 · #544efd

Split-complementary

Open in tool →

#4efdac · #4ea0fd

#a0fd4e · #4ef7fd · #ac4efd

Contrast

#fd544e as textRatioAAAA largeAAAFix
Aaon white
3.2:1failpassfail
  • AA: use #ed0a02 as the text (4.52:1)
  • AAA: use #b10802 as the text (7.23:1)
  • AA: or shift the background to #292929 (4.54:1)
Aaon black
6.55:1passpassfail
  • AAA: use #fd635d as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd544e as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#fd544e reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd544e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd544e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd544e-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md