Color

#fd3574

#fd3574
hex#fd3574
rgbrgb(253, 53, 116)
hslhsl(341, 98%, 60%)
oklchoklch(0.658 0.233 8.7)
Closest name: Diva Pink (#fa427e)Relative luminance 0.2469

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#35fdbe

#fd35d8 · #fd5a35

#74fd35 · #3574fd

Split-complementary

Open in tool →

#35fd5a · #35d8fd

#d8fd35 · #35fdbe · #5a35fd

Contrast

#fd3574 as textRatioAAAA largeAAAFix
Aaon white
3.54:1failpassfail
  • AA: use #e8024b as the text (4.62:1)
  • AAA: use #b10239 as the text (7.15:1)
  • AA: or shift the background to #212121 (4.55:1)
Aaon black
5.94:1passpassfail
  • AAA: use #fd5d90 as the text (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd3574 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fd3574 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd3574
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd3574 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd3574-c49ca4-62cb77-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md