Color

#fd3553

#fd3553
hex#fd3553
rgbrgb(253, 53, 83)
hslhsl(351, 98%, 60%)
oklchoklch(0.651 0.231 19.2)
Closest name: Blood Burst (#ff474c)Relative luminance 0.2405

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#35fddf

#fd35b7 · #fd7b35

#53fd35 · #3553fd

Split-complementary

Open in tool →

#35fd7b · #35b7fd

#b7fd35 · #35fddf · #7b35fd

Contrast

#fd3553 as textRatioAAAA largeAAAFix
Aaon white
3.61:1failpassfail
  • AA: use #ed0226 as the text (4.53:1)
  • AAA: use #b1021c as the text (7.25:1)
  • AA: or shift the background to #1f1f1f (4.56:1)
Aaon black
5.81:1passpassfail
  • AAA: use #fd627a as the text (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd3553 as the background.

Brands using this color

Fonts for this mood

#fd3553 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd3553
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd3553 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd3553-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md