Color

#fd352b

#fd352b
hex#fd352b
rgbrgb(253, 53, 43)
hslhsl(3, 98%, 58%)
oklchoklch(0.646 0.235 28.7)
Closest name: red (#ff0000)Relative luminance 0.236

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2bf2fd

#fd2b89 · #fd9e2b

#2bfd35 · #352bfd

Split-complementary

Open in tool →

#2bfd9e · #2b89fd

#89fd2b · #2bf2fd · #9e2bfd

Contrast

#fd352b as textRatioAAAA largeAAAFix
Aaon white
3.67:1failpassfail
  • AA: use #ed0e02 as the text (4.5:1)
  • AAA: use #b10b02 as the text (7.2:1)
  • AA: or shift the background to #1c1c1c (4.64:1)
Aaon black
5.72:1passpassfail
  • AAA: use #fd6158 as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd352b as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#fd352b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd352b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd352b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd352b-c4a39c-62cb9d-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md