Streetwear
Open in tool →Black, white, red, yellow — drop-culture signal colors, unmissable at thumbnail size.
Color
#fd2d12
#fd2d12
hex
#fd2d12rgb
rgb(253, 45, 18)hsl
hsl(7, 98%, 53%)oklch
oklch(0.64 0.242 30.8)Closest name: red (#ff0000)Relative luminance 0.228
Colors that go with #fd2d12
Charcoal, Cadet Blue and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #fd2d12: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Cadet Blue #5f9ea0
complementaryshippedCadet Blue sits directly opposite #fd2d12 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #fd2d12 in 5 real palettes, including Heatwave and Wired's brand system, as the supporting colour.
Blue #0000ff
shipped8 real palettes, including Pepsi's brand system and Gap's brand system put Blue beside #fd2d12, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #fd2d12: 10 real palettes, including ElevenLabs's brand system and Strava's brand system, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #fd2d12: 6 real palettes, including Databricks's brand system and Figma's brand system, as the accent.
Gold #ffd700
shippedGold shows up next to #fd2d12 in 8 real palettes, including Streetwear and Paddle's brand system, as the accent.
Midnight Blue #191970
shipped5 real palettes, including Monzo's brand system and Marvel's brand system put Midnight Blue beside #fd2d12, as the lead colour.
Real palettes that use #fd2d12
Tints & shades
Harmonies
Contrast
| #fd2d12 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.78:1 | fail | pass | fail | |
Aaon black | 5.56:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd2d12 as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#fd2d12 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #fd2d12
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #fd2d12 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/fd2d12-c4a59c-62cba4-2d271f-f1e9ec?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md